Velocity @ Novena Square: Singapore’s Sports Lifestyle Mall

Velocity @ Novena Square is a distinctive lifestyle destination in Singapore.
It focuses on sports, wellness, and active living.
As a result, it attracts health-focused visitors daily.

Located beside Novena MRT station, the mall offers strong convenience.
Moreover, visitors enjoy smooth access from across the island.
Therefore, foot traffic stays steady throughout the week.

Beyond shopping, the mall supports events and community programs.
Because of this, it delivers value beyond retail.

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What Makes This Sports Lifestyle Mall Unique

This development is Singapore’s first mall built around active living.
Unlike traditional malls, it targets fitness and performance brands.
Hence, it attracts a loyal and focused shopper base.

Additionally, the mall design reflects energy and movement.
The green wave-style curtain wall creates a strong visual identity.
Meanwhile, the skylit atrium allows natural light inside.

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Strategic Location in the Novena District

Direct Access to Novena MRT Station

Velocity @ Novena Square connects directly to Novena MRT station.
Therefore, shoppers arrive easily by public transport.
This supports steady weekday and weekend traffic.

Furthermore, nearby offices bring lunchtime crowds.
As a result, food and retail outlets gain added demand.
This improves daily sales potential.

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Central Position in Singapore

Novena sits between Orchard Road and the CBD.
Thus, it offers excellent central access.
Drivers also enjoy smooth road connections.

In addition, nearby medical hubs increase visitor flow.
Hence, the mall benefits from constant footfall.

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Architecture and Interior Design

Velocity @ Novena Square features a modern and sporty appearance.
The exterior uses vibrant green panels shaped like waves.
As a result, the building looks bold and energetic.

Inside, the central atrium opens beneath a wide skylight.
Therefore, the space feels bright and open.
This enhances comfort and longer visit times.

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Retail Mix Focused on Active Living

The mall curates brands around fitness and performance.
Shoppers find sportswear, gear, and wellness services easily.
This clear focus strengthens tenant branding.

Popular Sports and Lifestyle Brands

• Adidas

• New Balance

• Puma

• Salomon

• World of Sports

• California Fitness Jackie Chan Sport

Because of this mix, serious sports users visit regularly.
At the same time, casual shoppers feel comfortable browsing.

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Sports Events and Community Engagement

Velocity @ Novena Square plays an active role in the sports scene.
It hosts major sporting and lifestyle events.
Therefore, it remains visible and relevant.

Notable Past Events

• Urban obstacle challenges

• Cage basketball tournaments

• Beach volleyball competitions

• NBA Madness Asian Tour 2007

Additionally, the venue supports bowling championships.
It also partners with national sports organisations.

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Commitment to Inclusive Sports

The mall works with the Singapore Disability Sports Council.
Together, they showcase athletes with special needs.
As a result, inclusivity remains a core value.

Moreover, the venue sponsors most race kit collections locally.
Therefore, it supports Singapore’s wider sports community.

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Mall Specifications Overview

Velocity @ Novena Square offers efficient retail planning.
Its layout supports both large and mid-size tenants.
This flexibility helps retailers grow.

Key Mall Facts

• Total lettable area: About 170,000 square feet

• Nearest MRT: Novena MRT station

• Car park lots: 491

These features enhance shopper and tenant convenience.

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Business and Investment Appeal

The mall attracts a niche yet steady audience.
This improves sales consistency for tenants.
Hence, retailers gain targeted exposure.

For investors, the concept offers long-term positioning.
Its focused theme reduces tenant overlap.
Therefore, brand relevance stays strong.

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Why Retailers Choose This Mall

Retailers benefit from clear shopper intent.
Sports brands reach buyers ready to purchase.
Thus, conversion rates improve.

Additionally, events increase brand visibility.
This delivers marketing value beyond foot traffic.
As a result, tenants gain lasting brand impact.

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How SGxpertRealty Can Support You

SGxpertRealty specialises in Singapore retail properties.
We understand niche lifestyle retail concepts.
Therefore, we match brands with suitable spaces faster.

Moreover, we assist with rental strategy and negotiation.
This helps clients secure better lease terms.
Most importantly, we support long-term business growth.

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Explore Retail Opportunities Today

Velocity @ Novena Square offers branding, exposure, and engagement.
It suits sports and lifestyle businesses well.
Thus, it remains a strong retail choice.

Speak with SGxpertRealty to explore available units today.
Our team is ready to assist professionally.